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U.S. Mascots Collection


Inspired by our love of nature, Hank Player teamed up with the United States Department of Agriculture (USDA) Forest Service, the National Association of State Foresters and the Ad Council to bring Smokey Bear and Woodsy Owl to a whole new audience with our officially licensed collection. A portion of sales from our Smokey Bear and Woodsy Owl products will go to caring for our lands.

Proudly made in the USA, our vintage-inspired line of graphic t-shirts, fleece, and accessories feature exclusive Smokey Bear and Woodsy Owl logos for nature lovers of all ages. Made of the finest quality materials, our tees and fleece have a super soft, worn-in feel.

Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history. As one of the world’s most recognizable characters, Smokey has educated generations of Americans about the dangers of forest fires and their role in preventing wildfires.

Smokey’s original catchphrase “Remember… Only You Can Prevent Forest Fires” was created in 1947 and more than 50 years later, his famous words of wisdom were updated in 2001 to its current version of “Only You Can Prevent Wildfires” in response to a massive outbreak of wildfires in natural areas. Smokey’s message is as relevant and urgent today as it was in 1944.

In 1952, Steve Nelson and Jack Rollins wrote the popular song that would launch a continuous debate about Smokey’s name. To maintain the rhythm of the song, they added “the” between “Smokey” and “Bear.” Due to the song’s popularity, Smokey Bear has been called “Smokey the Bear” by many adoring fans, but, in actuality, his name never changed. He’s still Smokey Bear.

Smokey’s good friend Woodsy Owl is also a vital part of the USDA Forest Service. Woodsy was created in 1971 to inspire kids (and adults) to care for the environment. Woodsy Owl is America’s original anti-pollution symbol and official environmental icon, teaching us to make a positive difference in the world. Woodsy’s motto “Give A Hoot, Don’t Pollute!” has inspired millions to care for nature and their environment.

On Earth Day, April 22, 1997, the USDA Forest Service teamed up with the Children’s Television Workshop to revitalize Woodsy’s message and appearance. Woodsy’s a new motto “Lend A Hand, Care For The Land!” is positive, easily understood, and generates an interest in the stewardship of natural resources. Caring, friendly, and wise, Woodsy flies across the land inviting kids to see the world around them and explore their surroundings. Woodsy builds on his original environmental message by inviting children to renew, reuse, and recycle.

To learn more about these classic U.S. mascots please visit the official Smokey Bear site and the official woodsy Owl site. Kids can also apply to become Junior Forest Rangers at the US Department of Agriculture site.

You can write Smokey Bear a letter at:
Smokey Bear
Washington, D.C. 20252