Hank Player has partnered with the United States Department of Agriculture (USDA) Forest Service, the National Association of State Foresters, and the Ad Council to introduce Smokey Bear to a new generation through our officially licensed collection.

This collaboration underscores our dedication to environmental stewardship and wildfire prevention, centered around Smokey Bear's enduring symbol. Crafted in the USA, our vintage-inspired line of graphic t-shirts, fleece, and accessories features exclusive Smokey Bear logos, appealing to nature enthusiasts of all ages. Made from top-quality materials, our tees and fleece offer a luxuriously soft, worn-in feel that gets better with each wear.

With every purchase from our Smokey Bear collection, a portion of proceeds goes towards caring for our lands. Through initiatives like OneTreePlanted, we commit to plant a tree with each purchase, contributing to the preservation of our natural heritage.

Smokey Bear's Wildfire Prevention campaign, originating in 1944, remains the longest-running public service advertising campaign in U.S. history. As one of the most recognizable characters globally, Smokey has educated generations about forest fire dangers and individual roles in prevention.

His iconic catchphrase, "Remember… Only You Can Prevent Forest Fires," coined in 1947, evolved in 2001 to "Only You Can Prevent Wildfires," resonating during a surge of wildfires. His timeless message remains urgent today.

In 1952, renowned songwriters Steve Nelson and Jack Rollins penned a popular tune that sparked ongoing debates about Smokey's name. To maintain the song's rhythm, they inserted "the" between "Smokey" and "Bear." Despite variations like "Smokey the Bear" among fans, his official name remains Smokey Bear.

To learn more about Smokey Bear, please visit the official Smokey Bear site. Kids can apply to become Junior Forest Rangers through the USDA site.

You can write to Smokey Bear at: Smokey Bear Washington, D.C. 20252

Hank Player's collaboration with Smokey Bear represents more than just a collection of apparel; it symbolizes a shared commitment to environmental preservation, education, and the enduring spirit of the American wilderness.